Iain Reid Iain Reid

Action Classics Reimagined

Anybody born in the early to mid 80’s will have watched both these classics multiple times, likely after convincing parents or older relatives to rent a VHS from Blockbusters.

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Iain Reid Iain Reid

How brands work

The saturation of modern day life means we are submitted to somewhere between 300-700 marketing messages per day.

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Iain Reid Iain Reid

Tickets please

I spend a lot of time considering user experience, usually in the context of a product or service I am designing.

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